366 Blank Pages
Tammy Choleva • January 1, 2024
I read this morning that Brad Paisley once said, “Tomorrow is the first blank page of a 365-page book. Write a good one.” With this year being a leap year, we each get to add an extra page to our books. 😊
This got me to thinking about this new nonprofit. On New Year’s Day of 2025, what will the 366 pages of our book of 2024 look like? Will it read like an adventure book (fun and exciting!)? A horror story (please NO!)? A children’s story (not the genre for which we are aiming, but nothing against a great children’s story!)? A documentary (hopefully not the ho-hum kind!)?
The truth is that only God sees with 20-20 foresight. Another truth is that no matter how carefully we plan out and write the outline and subsequent pages for our book, “Many are the plans in a person's heart, but it is the Lord's purpose that prevails” (Proverbs 19:21, NIV).
Do those truths mean we should not lay out plans or continue to hope and dream? Absolutely not! After all, this nonprofit was built on a dream… a big dream! What they do mean is that we need to write the outline and pages for our story with open hands and not closed fists. We need to write as working unto the Lord (Colossians 3:23). We can do this by prayerfully seeking His wisdom, by making adjustments along the way, and by trusting Him for the results as the story’s pages unfold.
May our story of 2024 be one on which we can look back with awe and wonder and be able to say like the psalmist, “…the Lord has done this, and it is marvelous in our eyes…” (Psalm 118:23, NIV).
Big Dream Blog
When it comes to motivation to do something that needs to be done, the best motivators are intrinsic. In other words, the ideal is doing (or helping to do) what needs to be done simply because one has the inner sense that helping to meet the need is the right thing to do. Extrinsic motivators, on the other hand, are the promise of external rewards for helping out (or the withholding of negative consequences for not helping out). When seeking help to meet a large group need, extrinsic motivators do not typically move the meter, because not everyone is motivated the same way. Some may find small prizes to be motivating; for others, only big prizes. Some may find simple praise to be motivating; for others, only public recognition. Some may find winning a trophy to be motivating; not so for others. Some may find not being punished to be motivating; others do not care about the threat of punishment. You get the point. Here is the conundrum with getting families on board with school fundraising. If families support the need for raising funds for the cause at hand, they will naturally want to do everything they can to bring success to the fundraiser. They will be intrinsically motivated to help to the best of their ability. On the other hand, if they do not support the need for raising funds and/or do not comprehend the potential outcome if funds are not raised, they will (at best) put in the bare minimum of effort or (at worst) not help at all or even speak negatively about the need for fundraising. Likewise, donors are intrinsically motivated to give or they are not. Extrinsic motivators do not typically raise goal thermometers. This is the bottom line. Since we cannot motivate others intrinsically (that's the work of the Holy Spirit), the leaders of nonprofits (including schools) must instead pray for intrinsically motivated helpers to step up. Even so, we can still provide extrinsic motivators, but not with the expectation that they will move helpers to help more or givers to give more. Instead, the purpose of extrinsic motivators is to help keep the need in the forefront and to try to add some "fun" to FUNdraising.
In the world of nonprofit fundraising, it can be easy to fall prey to a discouraged spirit. The same is true of starting up a new business and figuring out how to go from zero customers to sustainability. For that matter, it can be discouraging for even organizations that have been around for decades to constantly have to reimagine marketing, especially when reaching out to a very specific niche. The lattermost marketing challenge can be particularly difficult for a small Christian school that simply desires to accomplish well its mission. In the case of The Cornerstone Christian School , that mission is “To engage and educate young people to know and be transformed by Christ through the ways they think, act, learn, serve, and work together for God’s Kingdom.” It is not easy to navigate how to most effectively and affordably find and market to families who desire to partner with a school that will teach their children from a biblical worldview. As a 501(c)(3) that is designed to support Christian education by supporting this school, we at Cornerstone Educational Support, Inc. also experience a similar challenge. The difficulty is particularly true now that we live in a world of information overload. Since the advent of the World Wide Web and email and texting and app push notifications and social media and so on, the over-sharing of knowledge has become the norm. Many people simply muffle the cacophony by quickly skipping past the word noise. This does not bode well for organizations that must communicate their mission in order to survive (both nonprofit and for-profit entities alike). Here’s the thing. There is one God, and we are not Him. He alone is responsible for results. He simply calls us to be faithful to the steps He calls us to take (including pivoting when He calls us to change course), while trusting Him for the results. So, there are three interlocking keys to avoiding discouragement by what seems to be an insufficient result: (1) Seek God’s wisdom on steps to take (moment-by-moment, hour-by-hour, day-by-day); (2) Rely on the Holy Spirit for the empowerment to take those steps; and (3) Trust God for the results. Only then can we rise above discouragement and WIN at accomplishing what He has set forth for us to do, all for His glory. The same goes for both business and life!
As a public charity 501(c)(3), CES is responsible to pass the public support test. “In other words, [CES] must be supported by the general public. For that to be true, a significant amount of revenue (at least 33%) must come from relatively small donors (those who give less than 2% of the organization’s income), other public charities, or the government. That leaves 67% to potentially come from other, less diverse sources.” ( “Private Foundation vs. Public Charity: Spot the Difference,” by Greg McRay, EA, Founder and CEO of Foundation Group ) To help us reach this year's public support charity test, we are looking for friends of CES and CCS to help spread the word that we are challenging ourselves to receive 100 donations of $500 each (or 50 donations of $1,000) by December 31, 2024. Keep in mind that many companies generously match the charitable contributions of their employees, and some may also match gifts made by retirees and/or spouses. To find out if your company has a matching gift program, check with your company’s Human Resources office to ask if they offer gift matching. Your Human Resources department will provide a matching gift form to complete and mail to Cornerstone Educational Support, Inc., 903 Main Street, Manchester, CT 06040, or email to Tammy@CornerstoneEducationalSupportInc.org. Company matching programs give your donations twice the impact! In addition, taxpayers who have already reached the age of 70.5 years or older may plan on making their charitable contributions directly from their traditional IRAs via qualified charitable distributions (QCDs), thus possibly reducing their taxable income. With other age restrictions being considered, these donations might also count as required minimum distributions (RMDs). A QCD is a direct transfer of funds from the traditional IRA custodian, payable to a qualified charity, such as Cornerstone Educational Support, Inc. QCDs are counted for the tax year in which they are taken and (if meeting the additional age requirements) might also count toward satisfying that year’s RMD.  Disclaimer: We are not accountants or lawyers, and this is not tax or legal advice. You will need to talk with your tax and/or legal advisor to see if you qualify and to learn how current federal and/or state tax laws affect you.